May 2012
1 post
January 2012
1 post
December 2011
1 post
September 2011
1 post
April 2011
1 post
Goodbye, PRSSA. Hello, real world.
Dear UF PRSSA:
The jig is up.
As someone who has served in three executive board positions, two committees and two Alpha PRoductions accounts, it’s uncomfortable to think about life without PRSSA. It has defined my college career, led me to lifelong friends and guided me to the next chapter of my life. And I’m not alone.
I’ve spent countless night alongside PRSSA peers in...
March 2011
3 posts
February 2011
3 posts
Valentine's Day shenanigans, compliments of UF... →
Our Valentine’s Day fundraiser raised a few eyebrows as well. Take a look at this UF News featurette.
Facebook Overload?
Online Schools
The Gridiron Girls
34% of National Football League viewers are women.” -ESPN
In a recent PR Ethics class discussion, many of my fellow students expressed their cynicism toward the NFL’s focus on Breast Cancer Awareness month as a corporate social responsibility initiative. The League has historically raised awareness of breast cancer by having players don pink arm bands, having officials wear pink hats and...
January 2011
9 posts
5 tags
Apple Technology in Five Years? →
Click the link above to view a gallery of proposed Apple product inventions.
Technology is advancing at a numbing pace, so it’s no wonder users have a few invention ideas of their own. My personal favorite is the TriBook. How about it, Apple?
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Alpha PRoductions
During my junior year (2009-2010), I was elected to serve as Firm Director for Alpha PRoductions, UF’s student-run public relations firm. As a former account associate, I understood that, while the firm was the oldest and largest of its kind in Florida, it lacked the structural systems to make it profitable for our chapter and worthwhile for students.
Along with Assistant Director Jessica...
6 tags
8 tags
The Future of PR: Is it Social? →
Click on the link above to view a Future Trends Panel presentation.
The panel presented a reverse mentor partnership, which allowed students like me to answer questions from veteran practitioners about social media and its effects on the public relations industry.
Moderated by UF Advisory Council Chair, Joe Hice, APR, it raised some interesting questions about society’s dependence on the...
10 tags
A Little 5-Letter Acronym
PRSSA (Public Relations Student Society of America) is the 5-letter acronym that defines my college life. Since my freshman year, I have been active in the University of Florida’s Alpha Chapter. Established in 1968, it holds a rich history of excellence that still garners national praise today.
This is the organization that has literally taken me across the globe (and taken my résumé to the...
Hi, I'm Erika.
As a graduating senior at the University of Florida, many see me as a blank slate, awaiting the looming marks and dashes of the “real world.” And while I agree there is much to learn, the experiences of today have already left their impression.
So, I’ve titled this blog TABULA RASA and am going to give you 100 reasons why I’m not.